Have you ever tried to target right-fit candidates blindfolded? No? You don't know what you're missin'. (INSERT laugh track).

Ok so much for my terrible dad joke that I got off TikTok... but now that I have your attention, in the last two vlogs series regarding recruiting on TikTok, I talked...

A strong social media presence can propel your company to achieve your business goals. TikTok’s video creation and sharing capabilities take social media marketing to the next level, but you must produce content that offers value to your target audience in order to grow. There’s...

HR Leaders tell me their biggest struggle is to create an employer brand for millennials and gen Zer’s that gains awareness, gets a feel for the culture of company, and invites them to join their team.

Companies are finding success using TikTok as a recruiting tool. How?...

"If we were to leave a legacy, it would be one that said, well, they weren't perfect, but they were authentic. They were the real thing." - Greg Graber, CEO at Heritage Restaurant Brands said. 

Why do I do what I do? Well, every once in a while I get to feel this kind of magic. I...

What if I told you culture has little to do with shared beliefs and values? OMG, how dare I! Right... that's what I used to think too. It actually goes much deeper than that. In this vlog, find out how actions and communication were key to maintaining cultures at both #JasonsDeli and #CityBBQ.

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This is the second in a two part series about how to make boring e-learning courses more engaging. 

Just remember, emotions, culture and behavior often fare better if they're conveyed via video rather than through writing.

And the overwhelming feedback I received from part 1 was turnaround...

In this vlog I share 5 of 10 tips that will help your employees easily digest, convert to energy and apply the knowledge… through the use of video in your eLearning courses. Part 1 is just over 2:30 minutes. Part 2 is next up.

Employees expect video to be a part of your Learning and...

What could be reasons why your training isn’t changing behavior? In this video I dissect a Chili's training video as to how we connected directly to the end user in a way the moved the heart and head. Job Aids can't do that, Zoom calls can't do that and many times live one-on-one training...

This week I talk about how City BBQ's Chief Administrative Officer, Ronnie Berry, approached me with “We have a great brand and are a top employer. However, we need to share that story with the outside world.”

What did I deliver? Videos. And on top of that... solid ROIs!

I did...

In this video, I talk about and show examples of how to create training videos that stand the test of time.

It is important to get out of the box and innovate to match trending content that is aligned to how people consume media AND more importantly, for them to remember the message… that...

Do you have a large conference coming up? There are many things to coordinate such as hotel, flights, transportation, meals, live feeds, a/v, and most importantly… the dreaded, last minute ppts. 

Recently I produced a conference in Orlando. The company was going through an...

@citybbq is a perfect example of how a company connects and engages their Team Members in a higher purpose. Here are some of the ways their videos improved employee retention. 

I recently spent time with Rick Mahler, founder of City BBQ, and he shared 2 goals for employees… first,...